Red Bull energy drink is the ?big kahuna? of energy drinks. It wasn?t the first ever created (that honor goes to Jolt Cola back in the early 80?s) but it did kick-start this new booming market of energy-inducing beverages.
Red Bull blasted onto the scene in 1997 and essentially created the energy drink market in the United States. Energy drinks made over $275 million in wholesale revenues with 65% going to Red Bull. The owners of the privately held company won`t talk about its financial revenue, but annual sales are rumored to be over $1 billion worldwide. Like I said, they?re the ?big kahuna? of energy drinks.
Who created Red Bull and why did they make it taste so strange? Well, the creator is Dietrich Mateschitzz. Back in the 80?s, while traveling in Asia, Mateschitz came across a syrupy beverage and discovered that its main ingredient was taurine, an amino acid which is produced naturally in human and animal bile. After meticulous analysis and experimentation, he finally developed the unique beverage that we all know as Red Bull.
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The taste is, shall we say, distinctive. When I first tried Red Bull, I thought I was drinking car
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